Don't be lost for words...

Telling Tales

blogEntryTopperThe 'About Me' or 'About Us' page on many websites is often a source of dread, mainly because you know what's in store. Dates, dry statistics, perhaps a list of qualifications gained or courses completed, finished off with a liberal topping of inscrutable jargon. 

You can see why people do it. They want to establish their credentials or their skill set and they want to convince visitors that they bring experience and authority to whatever service it is they're trying to sell. 

But a lot of the time, it's counter-productive because it doesn't sound natural and it reads with the awkward formality of a not-very-good school essay. (One way of testing out whether what you've written trips off the tongue nicely is to say it out loud. If it doesn't sound like something a real person would say to another real person, then it probably isn't.)

Copy like this will almost certainly lack the other element that makes something worth reading - heart. A sense of connection between the reader and the author that establishes common ground or shared purpose and that makes you say to yourself: "Yes, this person 'gets' me."

That's why narrative copy - copy that tells a story - works so much better than a conventional company history or list of personal qualifications. It gives visitors to your website a glimpse of who you are and why they should do business with you. 

And everyone loves a good story.