Don't be lost for words...

Five copywriting mistakes (and why people make them)

blogEntryTopper1. It's OK, I can write my own copy - In most cases no, you really can't. Just because you can write an estimate or a letter of complaint or a shopping list, doesn't mean you can write the kind of copy that'll persuade people to do whatever it is you want them to do.

2. Nobody knows my business better than I do - True - and that's part of the problem. You know every nook and cranny, you know what's behind every cupboard door, the history of each decision ever made, of every product you ever shipped and of all the services you ever rolled out. Nobody cares. They want to know what your product or service can do for them.

3. Good communication, it's one of my core competencies - No. Potential customers don't want to wade through indecipherable jargon to find the information they need. The writing needs to be clear and concise.

4. And serious right? I'm a serious person in a serious business - Well, not always. Good copy isn't a laughing matter but it understands that you need to talk to different customers in different ways; and yes, sometimes that means adopting a more relaxed style.

5. Our product's are brilliant - but unfortunately, your grammar is not. Bad grammar makes copy feel wrong and turns visitors off, and there are few things more likely to make someone click away than one of those wandering apostrophes.